Analysis of 3 poster covers.

 

This poster focuses on dark toned colours like black, grey and muted whites. The restricted colour scheme creates a bleak and oppressive tone, which reflects the dark subject of animal cruelty and capturing. The lighting is lowkey with harsh contrasts between light and shadow. The orcas body emerges from the darkness which connotes to danger and suffering, suggesting something is hidden. The orca fills the majority of the frame in a close-up vertical composition making the animal look massive but still confined. The whale is looking down making it seem subdued and powerless, which challenges the usual representation of orcas as strong showing that the animal is a victim and not a threat. The lack of background details creates negative space, showing its loneliness and lack of freedom. The small scars show injury which reflect the realism of this. The typography in this is that the title blackfish is very bold but still simple which shows seriousness. The white lettering contrasts sharply against the dark background making it stand out more.  

 

 

The poster uses cold colours dominating with greys, whites and icy blues. These colours connote danger, isolation and extreme environmental conditions. The lighting is high key in the snow-covered areas and is hard to see which creates uncertainty which mirrors the climbers lack of control. The bold red title contrasts strongly with the pale background which symbolises death and danger. The extreme use of scale positions humans as small and vulnerable against nature. The climbers wear bulky gear indicating authenticity and their hunched postures suggest exhaustion and there is no visible rescue presence which reinforces isolation. The title “the summit” is in large bold uppercase letters and the red colouring functions as a visual warning and contrast with the cold tones and the tagline used factual language and a specific date which emphasises the realism. The poster clearly signifies that it will be about survival and disaster about mountain climbing and the poster positions the documentary as tense, dramatic and tragic.

 

 The posters title is the primary focal point of written largely and bodley so that it stands out and the secondary text is smaller but still noticeable. The secondary text creates a sense of empowerment and hope suggesting the documentaries thematic focus. The dominant vision of Malala is centred and looking directly at the viewer. This creates a direct connection with the audience making her the central figure. The warm orange background contrasts with her red scarf bringing more attention to her. The colour scheme is prodoiminatly warm, creating a sense of optimism and energy. The use of these colours can symbolise her courage and passion. The overall layout is clean and uncluttered making it easy to read and understand.