Statement of Intent.

 

In my print advertisement I will follow all the rules set out by the ASA, meaning my advert will not mislead customers and it shall reflect the true nature of my documentary. I will make sure that it doesn’t contain any explicit content containing nudity, violence or anything that may upset viewers. Since I understand that it will be shown to a wide variety of people, it will be age appropriate and I will make sure that there will be no misleading advertising relating to sustainability or ensuring claims about environmental benefits. My documentary is based on culture and that even if people have grown up in the same area, depending on race and ethnicity they may have had completely different experiences. Some scenes may upset viewers so I will make sure that it’s shown after the watershed.

 

Since I am not trying to offend anyone with this, I will portray it in a positive view so that I have a wider audience base, and people will find interest in it. I plan on representing a bunch of different cultures within the UK, both genders too as my documentary will be focused on the difference and effect of cultures and your environment so I don’t want them to be reflected negatively. The people on my documentary cover may be seen as sad and upset but I will also show the beauty in experiencing different cultures and how everyone being different from another is a good thing too, so it won’t be a negative representation.

 

My intended target audience is for male and females between the ages of 16-25. I will catch their attention by the design of my billboard and the central focus of it will be a handful of different people from all different backgrounds and races, united together to show that oppression and segregation is not needed. The colour scheme and imagery on my poster will reflect what it’s about and show representation for my target audience too so that they feel seen. I myself, am a person of colour who grew up in the UK so I understand that the representation is needed and I can make it appealing to people in my age group too.